Sponsor A Succulent

What is Sponsor A Succulent?

You (😍) → contribute $10 that sponsors → 🌵 that will then be delivered to the 🏡  of Other (😍 )

Sponsor A Succulent is a community initiative as simple and whimsical as it sounds.

PlayCo is partnering with three major humanitarian organizations in New York City (Presbyterian Senior ServicesOpening Act, and CaringKind) who have been caring for our neighbors most severely impacted by the pandemic. Putting the play’s theme of care into action, we’re collaborating to pair people with plants! The urge to become a plant parent isn’t just pandemic boredom; scientific studies show that there is a positive correlation between plant therapy and mental/emotional health. A small gesture that can last a very long time (succulents are pretty notorious for their resilience…much like us!).

But this partnership is missing a third party – YOU. A simple contribution of $10 can bring these photosynthesis power plants into five homes. We go to nurseries in Long Island and handpick each succulent wholesale, so your dollar goes further! This is a non-profit initiative, and a chance for you to make a significant difference in our community for the price of an overpriced latte.

This spring, share some of your green to bring some green to people who need it the most.


How is this related to Is It Supposed To Last?

We conceived this initiative with many of the same questions in mind that we ask in Is This Supposed To Last?:

“What happens when the nurturers are unable to nurture the people who need them? How do we stay connected to one another when we’re forced to be isolated from one another? How do we keep the party of life going in spite of it all?” 


Yay, sounds fun! How do I participate?

We’ve made the process as simple as possible.

All you need is a Venmo account and to fill out this form (or scroll to the bottom of the page)!


I have more questions!

Great, we want to hear from you! Please email


Meet Our Community Partners

Logo for Presbyterian Senior Services
Logo for Opening Act
Logo for CaringKind

PSS was founded in 1962 as Presbyterian Senior Services by volunteers to serve older members of their church community. Today, PSS is an innovative, multi-service nonprofit 501(c)(3) agency whose mission is to strengthen the capacity of older New Yorkers, their families, and communities to thrive. PSS has over 70 dedicated staff and over 250 committed volunteers and interns. With a $6+ million annual budget, we are able to run ten busy community centers for older adults, family caregiver and kinship family support programs through PSS Circle of Care, two residences – including the first one purposefully built for grandparents raising grandchildren – and Coming of Age NYC’s popular educational programs that inspire adults 50+ to live with passion and purpose.

Committed to advancing arts equity in NYC and beyond, for twenty years, Opening Act has actively centered the voices of students of color through free, high-quality theater programming.

Opening Act targets the city’s highest need schools with disproportionately less access to resources than other schools in the system. These schools are often flagged by the DOE as “under-performing” and are at risk of closure. Since inception, we have grown to reach over 5,000 young people. Today, our free, year-long, after school theater program serves 57 schools throughout New York City, including our partnership with the city’s alternative school district, where we work with young people who are pursuing a high school equivalency diploma in a formal educational environment because their education was disrupted by a life event.

CaringKind* is New York City’s leading expert on Alzheimer’s and dementia caregiving. With over 40 years of experience, we work directly with our community partners to develop the information, tools and training to support individuals and families affected by dementia.

We offer a CaringKind Helpline (646) 744-2900 run by professional staff; individual and family counseling sessions with licensed social workers; a vast network of support groups; education seminars and training programs; early stage services and a wanderer’s safety program. We believe in the power of caregiving and seek a world where everyone dealing with dementia has the support they need, when they need it.

To learn more about our programs and services, please click here.


Sign up to Sponsor A Succulent!


Greenhouse of Fame

Coming soon! Come back in a few weeks to see how our community is growing.